Did you notice? (Subscriptions)

You could buy software before. Really buy it, I mean. Lament the expense (or view it as an investment, or both), pay once and it would be yours. For good.

Enter SaaS. Almost every software seller has switched to this new ingenuous scheme: you get the buyer on your hook and you never let him off. Subscriptions.

Before, it was the word reserved for the stuff in print almost exclusively. Today it’s what you see when you go to any website’s Pricing page.

Oh, and that other thing: ‘Only € 2,99 a month (paid annually)’. The part  in brackets – in fine print. 

They used to charge you once. Now they’re trying to bleed you to death.

OLYMPUS DIGITAL CAMERA

SaaS makes me feel like that. 

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